Throughout her career, Katy has always been synonymous with using color as inspiration for transformation and creativity, and BEHR helped her bring this to life through a new palette that features bold and exciting colors Laser Lemon (P290-7), Flirt Alert (P150-7) and Sea of Tranquility (P470-3) inspired by some of Katy's most notable hits including Never Really Over, Waking Up in Vegas remix and Teenage Dream. The MUSIC IN COLOR by BEHR platform was inspired by the way Katy experiences music and its connection to color and uses Behr's superior color leadership and Spotify's unique streaming intelligence to create an immersive online discovery of paint colors. "By combining Katy Perry's intrinsically colorful music and personality with Spotify's data-driven technology, the MUSIC IN COLOR by BEHR experience unleashes an entirely new way of approaching the color selection process by using music as the guide to make DIYers inspiration a reality." "We wanted to create a completely new way for people to experience color selection by drawing on the inherent connection between music, color, and creativity," said Jodi Allen, Global Chief Marketing Officer at BEHR Paint Company. The interactive color tool works across the entire Spotify music library by identifying key characteristics in a song, based on tempo, key and other musical attributes, to create a unique experience for each song and user. Combining Spotify's streaming intelligence and the bold and fresh array of paint colors from Katy Perry's exclusive color palette by BEHR, choosing a color is as easy as pressing play and users will be inspired to bring their beautiful DIY visions to life. MUSIC IN COLOR by BEHR (PRNewsfoto/Behr Paint)
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